Short answer: Book My Barber is free for your whole shop, with every chair free, and its main directory list is earned with real reviews — not bought.
The comparison
| Book My Barber | Booksy | Squire | Square Appointments | StyleSeat | Vagaro | Fresha | theCut | |
|---|---|---|---|---|---|---|---|---|
| Free plan | Yes — Basic is free for your first year, then $10 a month for the whole shop | No — free trial, then a paid plan | No — free trial, then a paid plan | Yes — for one person only | No — its basic plan is closed to new pros | No — free trial, then a paid plan | No — the free plan was removed in 2025 | Yes — for each barber |
| Pay more for each extra barber | No — every chair is free | Yes — a monthly fee for each extra staff member | No — flat plans per shop | Teams need a paid plan | No | Yes — a monthly fee for each extra calendar | Yes — priced per team member | Its PRO plan is per barber account |
| Paid promotion | Optional Featured spot, labeled and kept in its own section; the main list is earned with real reviews | Boost: pays to move you up in Booksy's marketplace search, and Booksy keeps a share of each new Boost client's first visit | None found | None found — its Square Go app recommends businesses for free | New Client Connection: StyleSeat keeps a share of the first appointment for each new client its marketplace brings you | Optional paid promotion ("Fill My Books") | New-client fee: Fresha keeps a share of a brand-new client's first marketplace booking | None found |
| Fees your clients pay | None | No booking fee listed for clients | None listed | None listed | Yes — clients pay a booking fee | None listed | None listed | A processing fee when clients pay in the app |
| Book button on Google Maps | Not yet | Yes | Yes | Yes | Yes | Not confirmed | Yes | Not mentioned — link on your Google profile |
| Client app | Web app — clients book from your link, nothing to download | Yes — large client app | Branded apps on its top plan | Yes — Square Go | Yes | Yes | Yes | Yes — client app |
Facts about other apps were checked on October 22, 2026 from these pages and can change: Booksy pricing · Booksy Boost · Booksy and Reserve with Google · Squire pricing · Squire vs Booksy (Squire) · Squire and Reserve with Google · Square Go · Square: Reserve with Google · Square Appointments plans (third-party summary, Oct 2026) · StyleSeat: how much it costs · StyleSeat: Google Reserve · StyleSeat vs Booksy (StyleSeat) · StyleSeat vs Vagaro (StyleSeat, Sep 2026) · Vagaro plans (third-party summary, Oct 2026) · Fresha pricing (third-party summary, Sep 2026) · Fresha pricing guide (third-party, Oct 2026) · theCut free plan · theCut fees · theCut vs others (theCut). We don't list other apps' prices — check their sites for current pricing.
Compare one app
Questions
Is Book My Barber really free?
The Basic plan is free for your first year, then $10 a month for the whole shop: your own booking page with reminders, every chair included with no fee per barber, and a listing in the Book My Barber directory. Pro and Elite add marketing tools.
Do my clients need to download an app?
No. Clients book from your link in their web browser.
Can someone pay to rank above me?
The main directory list isn't for sale. Shops that earn Top Rated from real client reviews show first. Paid Featured spots are labeled and kept in their own section.
Which booking app is best for a barbershop with several barbers?
Look at what each extra barber costs. Booksy, Vagaro and Fresha charge more for each extra staff member or calendar. Squire uses flat shop plans. Book My Barber's Basic plan covers every chair: free the first year, then $10 a month for the whole shop.
Try Book My Barber free
Your own booking page with reminders, every chair free, and a spot in the Book My Barber directory. No card needed to start.