Short answer: Book My Barber is free for your whole shop, with every chair free. Square Appointments: yes — for one person only.
Book My Barber vs Square Appointments
| Book My Barber | Square Appointments | |
|---|---|---|
| Free plan | Yes — Basic is free for your first year, then $10 a month for the whole shop | Yes — for one person only |
| Pay more for each extra barber | No — every chair is free | Teams need a paid plan |
| Paid promotion | Optional Featured spot, labeled and kept in its own section; the main list is earned with real reviews | None found — its Square Go app recommends businesses for free |
| Fees your clients pay | None | None listed |
| Book button on Google Maps | Not yet | Yes |
| Client app | Web app — clients book from your link, nothing to download | Yes — Square Go |
Facts about other apps were checked on October 22, 2026 from these pages and can change: Square Go · Square: Reserve with Google · Square Appointments plans (third-party summary, Oct 2026). We don't list other apps' prices — check their sites for current pricing.
Why barbers pick Book My Barber
- Book My Barber's Basic plan covers your whole shop — free the first year, then $10 a month, every chair included
- A barber directory with city and style pages, made only for barbershops
- Built by a barber for barbers, not for every kind of business
Where Square Appointments is ahead
- Square payments and hardware in one place
- Book buttons on Google Maps and Instagram
Questions
Is Book My Barber a good Square Appointments alternative?
If you want your whole shop free for the first year, then $10 a month with every chair included, yes. Square Appointments is ahead on some things (square payments and hardware in one place), so pick what matters most to your shop.
Is Book My Barber free?
Basic is free for your first year, then $10 a month for the whole shop: booking page with reminders, every chair included, and a listing in the Book My Barber directory. No card needed to start.
Do my clients need an app?
No. Clients book from your link in their web browser.
Can I keep Square Appointments while I try it?
Yes. Start free, share your Book My Barber link with a few clients, and see how it works for your shop.
Other comparisons
Try Book My Barber free next to Square Appointments
Your own booking page with reminders, every chair free, and a spot in the Book My Barber directory. No card needed to start.