Short answer: Book My Barber is free for your whole shop, with every chair free. Squire: no — free trial, then a paid plan.
Book My Barber vs Squire
| Book My Barber | Squire | |
|---|---|---|
| Free plan | Yes — Basic is free for your first year, then $10 a month for the whole shop | No — free trial, then a paid plan |
| Pay more for each extra barber | No — every chair is free | No — flat plans per shop |
| Paid promotion | Optional Featured spot, labeled and kept in its own section; the main list is earned with real reviews | None found |
| Fees your clients pay | None | None listed |
| Book button on Google Maps | Not yet | Yes |
| Client app | Web app — clients book from your link, nothing to download | Branded apps on its top plan |
Facts about other apps were checked on October 22, 2026 from these pages and can change: Squire pricing · Squire vs Booksy (Squire) · Squire and Reserve with Google. We don't list other apps' prices — check their sites for current pricing.
Why barbers pick Book My Barber
- Book My Barber gives your whole shop a free first year — Squire starts with a paid plan after the trial
- Get listed in the Book My Barber directory and its city and style pages so clients nearby find you
- Simple to set up and use, built by a barber
Where Squire is ahead
- Branded shop apps on its top plan
- Book buttons on Google Maps and Instagram
Questions
Is Book My Barber a good Squire alternative?
If you want your whole shop free for the first year, then $10 a month with every chair included, yes. Squire is ahead on some things (branded shop apps on its top plan), so pick what matters most to your shop.
Is Book My Barber free?
Basic is free for your first year, then $10 a month for the whole shop: booking page with reminders, every chair included, and a listing in the Book My Barber directory. No card needed to start.
Do my clients need an app?
No. Clients book from your link in their web browser.
Can I keep Squire while I try it?
Yes. Start free, share your Book My Barber link with a few clients, and see how it works for your shop.
Other comparisons
Try Book My Barber free next to Squire
Your own booking page with reminders, every chair free, and a spot in the Book My Barber directory. No card needed to start.